For the complete documentation index, see llms.txt. This page is also available as Markdown.
Global Mobile App Downloads (IOS and Andriod)
Overview
Global Downloads tracks the estimated average number of devices with a given mobile application installed across both iOS and Android globally. This metric reflects total app penetration by measuring how many users currently have the app downloaded on their devices, rather than focusing solely on new installs.
Historical Length
Historical coverage varies by application depending on data availability, with multi-quarter to multi-year history available for supported apps.
Granularity
Data is available at a periodic aggregated level, showing average installed device counts over time across both operating systems.
Update Frequency
Updated regularly as new app installation and retention estimates become available.
Methodology
Global Downloads estimates the average number of active installed app instances across iOS and Android devices worldwide.
Rather than measuring download velocity or new installs in a given period, this metric captures the broader installed user base by estimating how many devices currently retain the application.
This provides a stronger indication of long-term user adoption, platform penetration, and retained app presence than raw download counts alone.
Use Cases
Measuring total app adoption and installed user base growth over time
Comparing app penetration between competitors in the same category
Tracking user retention trends through installed base stability
Identifying inflection points in app adoption ahead of earnings or company disclosures
Evaluating ecosystem stickiness for subscription, marketplace, social, or utility apps
