# Specialized Trackers (Developer Activity, Login, Ads, etc)

Custom-built for **unique use cases**, these pull from specialized external data sources collected in compliance with each platform’s terms of service. They often represent **unreported KPIs** that provide deeper insight into company performance — for example, **MongoDB Developer Activity, which gives users insights into developer activity happening on the Atlas platform**. These trackers give users an unprecedented level of **granular, real-time visibility** into a company’s operations.

<figure><img src="/files/eygEiDEDeix5lvmyy94L" alt=""><figcaption></figcaption></figure>


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