# What is a "Tracker"?

**What is a Tracker?** 

A **Tracker** represents a measurable signal that is *not directly reported* by the company but may strongly correlate with an official financial metric such as **Total Revenue**, **Daily Active Users (DAUs)**, **Bookings**, **Retention**, or **Remaining Performance Obligations (RPO)**. Every week, a new weekly value bar appears. By default, we track **YoY** data to compare to the comparable week last year. 

<figure><img src="/files/anaT2pOz13JWtpJHJPGI" alt=""><figcaption></figcaption></figure>

Think of a Tracker as an **early indicator**. It captures changes in consumer behavior, product demand, or platform engagement before they show up in financial results. Each Tracker pulls from various alternative data sources like search interest, website traffic, app usage, or social media activity, and is designed to reflect the underlying health or performance of a specific business.

#### Understanding KPI Correlation (r)

The **KPI Correlation (r)** measures how closely a Tracker moves with a company’s reported financial metric such as **Revenue**, **Bookings**, or **DAUs**.\
It’s based on the **Pearson correlation coefficient**, which ranges from **–1.0 to +1.0**:

| r Value      | Interpretation       | Meaning                                                        |
| ------------ | -------------------- | -------------------------------------------------------------- |
| +1.0         | Perfect positive     | The Tracker moves in the same direction as the KPI every time. |
| +0.5 to +0.8 | Strong positive      | The Tracker tends to rise or fall alongside the KPI.           |
| +0.2 to +0.5 | Moderate positive    | The Tracker loosely follows the KPI’s direction.               |
| 0            | No correlation       | The Tracker and KPI move independently.                        |
| –0.2 to –1.0 | Negative correlation | The Tracker moves in the opposite direction of the KPI.        |

In this Roblox example:

* **+0.88 (strong positive)** means the *Roblox Global Consumer Usage Tracker* has historically moved closely with Roblox’s **Total Revenue** metric.
* **+0.56 (moderate positive)** means the *Roblox US Consumer Usage Tracker* still correlates with Revenue, but less tightly.

#### Stats and Trend Metrics

<figure><img src="/files/BvH7Cg1dsQt3qBXDz04R" alt=""><figcaption></figcaption></figure>

Each Tracker panel shows quick statistical insights to help interpret its behavior:

| Metric                   | What It Shows                                                                                                                                                                                                                                                                           | Example                          |
| ------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------- |
| **YoY / Raw Values**     | Defaults to YoY unless there is less than 1 year of raw data. This toggle lets the user view our trackers on a year-over-year basis to understand the data relative to the same time  last year or view the normalized 0-100 tracker in raw format to understand the longer term trend. | YoY, Raw Values options toggle   |
| **Moving Average (MA)**  | The moving average applied to the raw data. A higher moving average makes the data smoother, while MA 1 shows more granularity but more noise.                                                                                                                                          | MA 1, MA 7, MA 14, MA 30 options |
| **Current YoY**          | The latest year-over-year percentage change in the tracked data.                                                                                                                                                                                                                        | +55.8%                           |
| **WoW Δ**                | Week-over-week change, showing short-term momentum.                                                                                                                                                                                                                                     | +25.0 bps (0.25%)                |
| **MoM Δ**                | Month-over-month change, showing medium-term movement.                                                                                                                                                                                                                                  | +58.6 bps (0.586%)               |
| **4-wk MA**              | The average YoY value of the most recent four weeks. Smooths short-term volatility.                                                                                                                                                                                                     | +55.1%                           |
| **4-wk Δ**               | The difference between the current 4-week average YoY and the previous 4-week average YoY. Highlights acceleration or deceleration in recent trend direction.                                                                                                                           | -258.2 bps (-2.58%)              |
| **6-mo MA**              | The average YoY value across the last six months (roughly 26 weeks). Useful for understanding longer-term trend direction.                                                                                                                                                              | +57.4%                           |
| **Best YoY / Worst YoY** | The highest and lowest YoY growth points in the dataset.                                                                                                                                                                                                                                | +70.0% / +13.3%                  |


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.tickertrends.io/tickertrends/documentation-v2/2.-data-coverage-and-data-types/2.2-data-types/trackers/what-is-a-tracker.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.