What is a "Tracker"?
What is a Tracker?
A Tracker represents a measurable signal that is not directly reported by the company but may strongly correlate with an official financial metric such as Total Revenue, Daily Active Users (DAUs), Bookings, Retention, or Remaining Performance Obligations (RPO). Every week, a new weekly value bar appears. By default, we track YoY data to compare to the comparable week last year.
Think of a Tracker as an early indicator. It captures changes in consumer behavior, product demand, or platform engagement before they show up in financial results. Each Tracker pulls from various alternative data sources like search interest, website traffic, app usage, or social media activity, and is designed to reflect the underlying health or performance of a specific business.
Understanding KPI Correlation (r)
The KPI Correlation (r) measures how closely a Tracker moves with a company’s reported financial metric such as Revenue, Bookings, or DAUs. It’s based on the Pearson correlation coefficient, which ranges from –1.0 to +1.0:
+1.0
Perfect positive
The Tracker moves in the same direction as the KPI every time.
+0.5 to +0.8
Strong positive
The Tracker tends to rise or fall alongside the KPI.
+0.2 to +0.5
Moderate positive
The Tracker loosely follows the KPI’s direction.
0
No correlation
The Tracker and KPI move independently.
–0.2 to –1.0
Negative correlation
The Tracker moves in the opposite direction of the KPI.
In this Roblox example:
+0.88 (strong positive) means the Roblox Global Consumer Usage Tracker has historically moved closely with Roblox’s Total Revenue metric.
+0.56 (moderate positive) means the Roblox US Consumer Usage Tracker still correlates with Revenue, but less tightly.
Stats and Trend Metrics
Each Tracker panel shows quick statistical insights to help interpret its behavior:
YoY / Raw Values
Defaults to YoY unless there is less than 1 year of raw data. This toggle lets the user view our trackers on a year-over-year basis to understand the data relative to the same time last year or view the normalized 0-100 tracker in raw format to understand the longer term trend.
YoY, Raw Values options toggle
Moving Average (MA)
The moving average applied to the raw data. A higher moving average makes the data smoother, while MA 1 shows more granularity but more noise.
MA 1, MA 7, MA 14, MA 30 options
Current YoY
The latest year-over-year percentage change in the tracked data.
+55.8%
WoW Δ
Week-over-week change, showing short-term momentum.
+25.0 bps (0.25%)
MoM Δ
Month-over-month change, showing medium-term movement.
+58.6 bps (0.586%)
4-wk MA
The average YoY value of the most recent four weeks. Smooths short-term volatility.
+55.1%
4-wk Δ
The difference between the current 4-week average YoY and the previous 4-week average YoY. Highlights acceleration or deceleration in recent trend direction.
-258.2 bps (-2.58%)
6-mo MA
The average YoY value across the last six months (roughly 26 weeks). Useful for understanding longer-term trend direction.
+57.4%
Best YoY / Worst YoY
The highest and lowest YoY growth points in the dataset.
+70.0% / +13.3%
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