# Web Traffic (Main Domain)
**Overview**\
Website traffic is a top-level measure of consumer interest and brand reach. Tracking total daily unqiue domain visits gives a broad sense of how often consumers are engaging with a company’s online presence. For investors, this serves as a proxy for awareness, marketing effectiveness, and potential demand shifts.
**Historical Length**\
Coverage shows at least 2 years worth of daily raw visit data.
**Granularity**\
Collected daily, with the option to view aggregated weekly or monthly series.
**Update Frequency**\
Updated weekly, as daily datapoints can be extremely noisy.
**Methodology**\
TickerTrends partners with Similarweb to source website traffic data. Similarweb is a leading digital intelligence provider with deep coverage across global web properties. At this level, total traffic is reported for brand-owned domains, giving investors a broad measure of consumer reach and awareness.
**Example Visualization**
**Use Cases**
* Monitor long-term brand health and digital reach.
* Compare relative performance of competing brands.
* Identify early signs of consumer momentum before financial reporting.
* Use as a baseline before drilling into subdomain-level signals.
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