# Web Traffic (Main Domain)

**Overview**\
Website traffic is a top-level measure of consumer interest and brand reach. Tracking total daily unqiue domain visits gives a broad sense of how often consumers are engaging with a company’s online presence. For investors, this serves as a proxy for awareness, marketing effectiveness, and potential demand shifts.

**Historical Length**\
Coverage shows at least 2 years worth of daily raw visit data. 

**Granularity**\
Collected daily, with the option to view aggregated weekly or monthly series.

**Update Frequency**\
Updated weekly, as daily datapoints can be extremely noisy.

**Methodology**\
TickerTrends partners with Similarweb to source website traffic data. Similarweb is a leading digital intelligence provider with deep coverage across global web properties. At this level, total traffic is reported for brand-owned domains, giving investors a broad measure of consumer reach and awareness.

**Example Visualization**<br>

<figure><img src="https://3154453413-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ft5RjqjXylbZA9Pzar20p%2Fuploads%2FWzcS2iYSaJtDGWYMS6wu%2Fimage.png?alt=media&#x26;token=d5ea39e7-d578-4e72-93b5-298b4324d0f7" alt=""><figcaption></figcaption></figure>

**Use Cases**

* Monitor long-term brand health and digital reach.
* Compare relative performance of competing brands.
* Identify early signs of consumer momentum before financial reporting.
* Use as a baseline before drilling into subdomain-level signals.