> For the complete documentation index, see [llms.txt](https://docs.tickertrends.io/tickertrends/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tickertrends.io/tickertrends/documentation-v2/2.-data-coverage-and-data-types/2.2-raw-data-types/2.3-social-discussion-analysis.md).

# 2.3 Social Discussion Analysis

### Overview

**Social Discussion Analysis** helps users understand **why** a stock may be moving by breaking down the social narratives around a company. It connects social discussion to potential KPI impact, estimated market expectations, and the specific topics, phrases, and posts driving attention.

This section is designed for two core questions:

* What social catalysts matter right now?
* What is the market already pricing in?

It also helps users move from broad discussion volume to the exact **context** behind the conversation.

### Where to find it

1. Search a company in TickerTrends.
2. Open the **KPI Dashboard**.
3. Scroll to **Social Discussion Analysis**.

This area sits inside the KPI workflow because the goal is not just to track mentions. The goal is to estimate whether the discussion is relevant to a KPI and whether the market may be underreacting or overreacting.