Social Discussion

Below the catalyst and expectation modules, users can explore the actual language being used around a company on social media.

This part of the workflow helps answer:

• What topics are people discussing?

• What exact phrases are appearing most often?

• How is that discussion changing over time?

TickerTrends organizes the discussion into common topics, bigrams, and trigrams so users can quickly spot repeated themes rather than reading thousands of posts manually.

Common bigrams and trigrams

TickerTrends extracts common two-word and three-word phrases from the social corpus tied to the company.

This helps users identify:

• Product names

• Campaign themes

• Limited-time offers

• Cultural or viral associations

For example, a company may not just be discussed broadly. It may be discussed specifically around a product launch, a celebrity partnership, a menu item, or a seasonal promotion.