> For the complete documentation index, see [llms.txt](https://docs.tickertrends.io/tickertrends/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tickertrends.io/tickertrends/documentation-v2/2.-data-coverage-and-data-types/2.2-raw-data-types/2.3-social-discussion-analysis/social-discussion.md). # Social Discussion Below the catalyst and expectation modules, users can explore the actual language being used around a company on social media. This part of the workflow helps answer: * What topics are people discussing? * What exact phrases are appearing most often? * How is that discussion changing over time? TickerTrends organizes the discussion into common **topics**, **bigrams**, and **trigrams** so users can quickly spot repeated themes rather than reading thousands of posts manually. #### Common bigrams and trigrams TickerTrends extracts common two-word and three-word phrases from the social corpus tied to the company. This helps users identify: * Product names * Campaign themes * Limited-time offers * Cultural or viral associations For example, a company may not just be discussed broadly. It may be discussed specifically around a product launch, a celebrity partnership, a menu item, or a seasonal promotion.