Topics mode - Social Discussion Analysis

In Topics mode, users can browse the most important discussion terms connected to the company.

Each topic can be selected to open a deeper view of:

• Estimated discussion volume

• Percent share of total discussion

• Change over time

• Recent posts tied to that topic

This makes it easy to see not just which topic is biggest, but which topic is accelerating the fastest.

Estimated Volume vs Percent Share

Users can switch between two main views:

• Estimated Volume — the estimated number of posts or mentions tied to the selected topic

• Percent Share — the share of total company discussion represented by that topic

Use Estimated Volume when you want the absolute scale of discussion.

Use Percent Share when you want to understand relative importance within the company narrative.

This is useful because a topic can grow in raw volume while still losing share if the broader company conversation is growing even faster.