> For the complete documentation index, see [llms.txt](https://docs.tickertrends.io/tickertrends/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tickertrends.io/tickertrends/documentation-v2/2.-data-coverage-and-data-types/2.2-raw-data-types/web-traffic-main-domain.md).

# Web Traffic (Main Domain)

**Overview**\
Website traffic is a top-level measure of consumer interest and brand reach. Tracking total daily unqiue domain visits gives a broad sense of how often consumers are engaging with a company’s online presence. For investors, this serves as a proxy for awareness, marketing effectiveness, and potential demand shifts.

**Historical Length**\
Coverage shows at least 2 years worth of daily raw visit data.

**Granularity**\
Collected daily, with the option to view aggregated weekly or monthly series.

**Update Frequency**\
Updated weekly, as daily datapoints can be extremely noisy.

**Methodology**\
TickerTrends partners with Similarweb to source website traffic data. Similarweb is a leading digital intelligence provider with deep coverage across global web properties. At this level, total traffic is reported for brand-owned domains, giving investors a broad measure of consumer reach and awareness.

**Example Visualization**<br>

<figure><img src="/files/DDVPKbDxNyxDRVx9EOWL" alt=""><figcaption></figcaption></figure>

**Use Cases**

* Monitor long-term brand health and digital reach.
* Compare relative performance of competing brands.
* Identify early signs of consumer momentum before financial reporting.
* Use as a baseline before drilling into subdomain-level signals.