Data Source KPIs

The Data Source KPIs tab is the least modeled company-level view.

It shows the raw underlying alternative data signals driving a company screen, alongside a lightweight composite score.

This is the best place to go when you want to look under the hood.

What it shows

Typical columns include:

• Composite

• Web YoY

• Google YoY

• Instagram YoY

• YouTube YoY

• TikTok YoY

• iOS US YoY

• Android US YoY

• Android Global YoY

• Subreddit Posts YoY

Not every row uses every data source. The screen is designed to show whatever is available and relevant for that company.

How to use it

Use this tab when you want to:

• Validate why a tracker looks strong

• See which raw sources are contributing most

• Compare modeled outputs against raw digital signals

• Separate broad strength from single-source noise

Shortcuts

Common presets include:

• Strongest Composite

• Weakest Composite

• Price Up

• Price Down

This makes it easy to sort raw data performance against market action.