> For the complete documentation index, see [llms.txt](https://docs.tickertrends.io/tickertrends/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tickertrends.io/tickertrends/documentation-v2/3.-unified-screener-kpi-forecasts-trackers-data-source-kpis-exploding-trends-upcoming-earnings/trackers.md).

# Screen Company Demand Trackers

Screen company-level directional indicators across attention, activity, and adoption.

### Trackers

The Trackers tab groups curated directional indicators by company. Use it to compare changes in selected attention, activity, and adoption proxies.

#### What it shows

The tracker screen can be viewed as a table or a heat map.

Common columns include:

* **Current YoY**
* **1W YoY Accel**
* **1M YoY Accel**
* **3M YoY Accel**
* **6M YoY Accel**
* **2Y / Max Increase**
* **Market Exp.**

Use these fields to compare relative change over selected periods.

#### Tracker shortcuts

Common presets include:

* **Social interest**
* **Consumer interest**
* **Consumer usage**
* **Accelerating Social (Consumer)**
* **Accelerating Dev Activity (TMT)**
* **Accelerating (1W YoY)**
* **Decelerating (1W YoY)**
* **Higher YoY change**

These are useful for finding:

* Entities with changing directional indicators
* Topics for deeper research

#### Why trackers matter

Trackers may be observed, indexed, estimated, transformed, or modeled. They do not directly measure private operations, revenue, purchases, or investment outcomes.