> For the complete documentation index, see [llms.txt](https://docs.tickertrends.io/tickertrends/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tickertrends.io/tickertrends/documentation-v2/4.-features-and-workflows/awareness-consideration-action-momentum-defined.md).

# Awareness, Consideration, Action Momentum Defined

Understand Awareness, Consideration, and Action classifications for alternative-data signals.

### Interpret momentum stages

TickerTrends groups many alternative data signals into three stages of the consumer journey:

* **Awareness**
* **Consideration**
* **Action**

These stages organize signals for research. They do not describe individual behavior or a verified purchase funnel.

### Awareness

**Awareness** groups signals associated with attention or discovery.

This can include selected search, discussion, or media-activity signals.

### Consideration

**Consideration** groups signals associated with product research or evaluation.

This can include selected research, search, or digital-activity signals.

### Action

**Action** groups signals that may be nearer to a defined action stage.

It does not confirm a conversion, purchase, signup, download, or other outcome.

### Use stages as directional context

Breaking data into **Awareness**, **Consideration**, and **Action** helps users distinguish:

* Different types of directional signals
* Available context for a research hypothesis

Stage assignments are estimated classifications. They may change with methodology and availability.