Awareness, Consideration, Action Momentum Defined

Overview

TickerTrends groups many alternative data signals into three stages of the consumer journey:

• Awareness

• Consideration

• Action

This helps users understand not just whether interest exists, but where that interest sits in the buying funnel.

Awareness

Awareness captures the earliest stage of interest.

This is when consumers are first hearing about a brand, product, or concept. These signals usually reflect attention, discovery, or early exposure rather than clear purchase intent.

Common awareness-type signals can include broad search interest, social discussion, views, mentions, and other top-of-funnel attention data.

Consideration

Consideration captures the research phase.

This is when consumers move beyond awareness and begin actively evaluating a product or service. These signals usually reflect stronger intent than awareness, but not yet a confirmed action.

Common consideration-type signals can include product research behavior, deeper search activity, website exploration, review-related behavior, or other datasets tied to comparing and evaluating options.

Action

Action captures the highest-intent stage of the funnel.

This is when consumers are following through in datasets that suggest a stronger likelihood of conversion, purchase, signup, download, or another meaningful action.

Common action-type signals can include high-buyer-intent datasets, conversion-oriented traffic, transaction-related behavior, or other sources that sit closest to real demand.

Why this matters

Breaking data into Awareness, Consideration, and Action helps users distinguish:

• early buzz from real demand

• curiosity from active research

• research from likely conversion

This makes the funnel view especially useful for identifying whether momentum is broadening or moving closer to measurable business impact.