Signal Validation
Validate demand signals against company, social, market, and KPI context.
Last updated
Validate demand signals against company, social, market, and KPI context.
Signal Validation helps users assess whether a demand signal has supporting evidence. It compares the signal against management commentary, social evidence, market expectations, and KPI exposure.
Use it to distinguish a supported signal from an early, conflicting, or unaddressed development.
Review the signal alongside four sources of context:
Management commentary — What company leadership says in earnings calls and other communications.
Social evidence — Consumer discussion, sentiment, and emerging narratives.
Market expectations — The expectations already reflected in consensus and market positioning.
KPI exposure — The company KPIs most likely affected by the signal.
Together, these inputs show whether demand evidence aligns with company fundamentals and expectations.
Signal Validation assigns one of five statuses:
Confirmed — Available evidence supports the demand signal.
New Mention — The signal is newly observed and needs further confirmation.
Diverging — Evidence conflicts across the signal, commentary, social context, market expectations, or KPI exposure.
Mixed — Evidence is present but does not point to a clear conclusion.
Not Discussed — The available management commentary does not address the signal.
Start with a demand signal that needs confirmation.
Review the status and the supporting context.
Compare the signal with relevant KPIs and market expectations.
Use Confirmed signals to prioritize deeper research. Monitor New Mention, Diverging, and Mixed signals as evidence develops.
Signal Validation evaluates a specific demand signal. It does not replace Transcript & Social Summary Search, which helps users discover relevant transcript and social mentions.
Last updated