> For the complete documentation index, see [llms.txt](https://docs.tickertrends.io/tickertrends/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tickertrends.io/tickertrends/documentation-v2/4.-features-and-workflows/trackers-flagship.md).

# Using Trackers in Investment Research

Investigate company-level directional indicators with filters, shortcuts, and heat maps.

### Track directional indicators

The Trackers view organizes available directional indicators by company. Use it to investigate changes in attention, activity, usage, hiring, or developer adoption.

### Why it is useful

Trackers are designed for **directional discovery**.

They help users find:

* Companies with changing consumer-demand signals
* Social or developer activity worth reviewing
* Directional changes in selected indicators

Because the screen ranks companies by momentum and acceleration, it is ideal for monitoring what is changing **within the quarter**, not just what already happened last quarter.

### Filter and save a research view

The page is highly customizable, which makes it a strong discovery tool for both broad screening and narrow thematic work.

Users can filter across:

* **Universe** — Public, Private, or All
* **Sector**
* **Country**
* **Market Cap**
* **Catalyst Signals**
* **Market Expectation**
* **Tracker Type**
* **Acceleration**

This makes it easy to move from a very broad search to a highly specific screen.

Examples:

* public software companies with accelerating developer activity
* consumer names with rising usage and low market expectations
* companies with improving 1-week momentum inside a specific sector

### Tracker categories

Filter available indicators by broad categories such as consumer interest, usage, social activity, hiring, developer adoption, and digital activity.

### Filter shortcuts and fast discovery

The tracker screen includes preset shortcuts that speed up research.

Examples include:

* **Social interest**
* **Consumer interest**
* **Consumer usage**
* **Accelerating Social (Consumer)**
* **Accelerating Dev Activity (TMT)**
* **Accelerating (1W YoY)**
* **Decelerating (1W YoY)**
* **Higher YoY change**

These shortcuts are useful starting points for idea generation.

Users can also type a plain-English request into the prompt bar and apply filters from there. This makes the page approachable even when the user does not want to build every filter manually.

### Heat map and change windows

The **Heat map** view makes the page especially effective for ranking intraquarter trend strength quickly.

Common columns include:

* **Current YoY**
* **1W YoY Accel**
* **1M YoY Accel**
* **3M YoY Accel**
* **6M YoY Accel**
* **2Y / Max Increase**
* **Market Exp.**

This layout helps users distinguish:

* names that are strong right now
* names that are newly accelerating
* names that were strong but are now fading

Colors show relative directional change within the selected view.

### Active filters and saved screens

The page is built for repeat workflows.

Users can:

* search within the active results
* view the current number of matching signals
* see active filters at a glance
* clear filters quickly
* save screener views
* save filter sets for reuse later
* customize columns

This is valuable for analysts who revisit the same themes each week and want a stable way to monitor changes.

### Market expectation context

The tracker screen also includes a **Market Exp.** column.

This is a model-derived research field. It is not a direct measure of market positioning or investor expectations.

### Limitations

Trackers may be observed, indexed, estimated, transformed, or modeled. They can be incomplete, delayed, or revised. They do not establish business, market, or investment outcomes.

### Navigation

Users can access this page from **Navigate** by selecting **Unified Screener**, then opening the **Trackers** tab.

Try this workflow: [Check available company coverage](https://tickertrends.io/coverage).