> For the complete documentation index, see [llms.txt](https://docs.tickertrends.io/tickertrends/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tickertrends.io/tickertrends/documentation-v2/4.-features-and-workflows/trackers-flagship.md).

# Trackers - Flagship

### Overview

The **Trackers** view is one of the best tools in TickerTrends for monitoring **intraquarter momentum**.

Instead of waiting for earnings, users can track whether demand, engagement, usage, hiring, or developer activity is accelerating or slowing **during** the quarter. This makes the page especially useful for spotting inflections before they become obvious in reported results.

Trackers aggregate metric momentum by company and help answer a simple question:

* What is getting stronger right now?

### Why it is useful

Trackers are designed for **directional discovery**.

They help users find:

* Companies with improving consumer demand
* Names with accelerating social or developer activity
* Businesses where usage strength is building before earnings
* Early slowdowns that may not be visible in consensus yet

Because the screen ranks companies by momentum and acceleration, it is ideal for monitoring what is changing **within the quarter**, not just what already happened last quarter.

### Highly customizable workflow

The page is highly customizable, which makes it a strong discovery tool for both broad screening and narrow thematic work.

Users can filter across:

* **Universe** — Public, Private, or All
* **Sector**
* **Country**
* **Market Cap**
* **Catalyst Signals**
* **Market Expectation**
* **Tracker Type**
* **Acceleration**

This makes it easy to move from a very broad search to a highly specific screen.

Examples:

* public software companies with accelerating developer activity
* consumer names with rising usage and low market expectations
* companies with improving 1-week momentum inside a specific sector

### Tracker types

One of the strongest features of the page is the large tracker-type library.

Users can screen across many different categories, including:

* **Consumer Interest**
* **Consumer Usage**
* **Social Interest**
* **Hiring**
* **Developer Activity**
* **Ecom Demand**
* **B2B Vendor Adoption**
* **Login Activity**
* **Usage**
* **Energy Hiring**
* **Page**
* **CPI - Consumer Price Index**
* **Gift Card Demand**
* **Total Sites**
* **Adoption**

This flexibility lets users find exactly the type of signal they care about rather than relying on a single generic ranking.

### Filter shortcuts and fast discovery

The tracker screen includes preset shortcuts that speed up research.

Examples include:

* **Best Social Strength**
* **Best Consumer Interest**
* **Best Consumer Usage**
* **Accelerating Social (Consumer)**
* **Accelerating Dev Activity (TMT)**
* **Accelerating (1W YoY)**
* **Decelerating (1W YoY)**
* **Strongest YoY**

These shortcuts are useful starting points for idea generation.

Users can also type a plain-English request into the prompt bar and apply filters from there. This makes the page approachable even when the user does not want to build every filter manually.

### Heat map and momentum windows

The **Heat map** view makes the page especially effective for ranking intraquarter trend strength quickly.

Common columns include:

* **Current YoY**
* **1W YoY Accel**
* **1M YoY Accel**
* **3M YoY Accel**
* **6M YoY Accel**
* **2Y / Max Increase**
* **Market Exp.**

This layout helps users distinguish:

* names that are strong right now
* names that are newly accelerating
* names that were strong but are now fading

Green cells surface improving momentum. Red cells highlight deterioration. That makes cross-company comparison very fast.

### Active filters and saved screens

The page is built for repeat workflows.

Users can:

* search within the active results
* view the current number of matching signals
* see active filters at a glance
* clear filters quickly
* save screener views
* save filter sets for reuse later
* customize columns

This is valuable for analysts who revisit the same themes each week and want a stable way to monitor changes.

### Market expectation context

The tracker screen also includes a **Market Exp.** column.

This helps users avoid looking at momentum in isolation. A company can have strong tracker acceleration, but if expectations are already extremely high, the setup may be less attractive than it first appears.

Combining tracker momentum with market expectation context helps users find:

* strong momentum with low expectations
* weak momentum with high expectations
* crowded versus underappreciated setups

### Best use cases

* Monitor **intraquarter** momentum before earnings
* Discover new names with improving demand or engagement
* Screen for thematic winners across sectors
* Find early acceleration in developer, social, hiring, or usage signals
* Build repeatable saved screens for weekly idea generation

### Navigation

Users can access this page from **Navigate** by selecting **Unified Screener**, then opening the **Trackers** tab.
