Sector Trends Page

The Sector page is designed to aid user discovery of sectors to focus on. Our system picks up and groups a large corpus of unstructured data values into broader clusters. Users can select a Cluster Count and at a glance quickly see which broader sector of terms are performing well or not. Within Clusters, individual term volume is summed and grouped up together, generating the totality of the whole cluster. This helps with broader ideation and knowing which sectors to put more time and effort into researching further.

Users have the option for 5, 20, 40 or 100 Clusters. The smaller the chosen count, the more terms will be summed up together, implying a broader category / variety of included terms.

Sorting by "Percent Increase" or "Alphabetical" is also possible to sort the chosen amount of clusters.

Percent Increase Period lets users decide which timeframe they want to see show up in the top right corner shown percent changes on charts. This can help with sorting trends and seeing shorter term trends versus longer term ones, especially if the "Percent Increase" sort option is also chosen.

Filter by "Search" allows users to type in a word and retrieves the most similar Clusters to that value.

"Minimum Percent" lets you show only Clusters growing by the entered number or more. Below only sectors growing more than 20% in the last 1 year are shown.

"Current Value" lets users enter a value they want to see above the entered value. If the number "1000" is entered for example, only Clusters at or above that value will be displayed. This can help filter for higher volume Clusters.