# 6. TickerTrends' Proprietary Trends
When a user searches a ticker on the top global search bar and clicks enter, they will notice that when the page loads the first thing they see if the "**Social Arb Trend**". Below we explain what all the "**Proprietary Trend**" data values are.
Enterprise accounts have access to different Proprietary Trends we have developed in-house. A brief overview is below:
**Social Arb Trend**: The Social Arb Trend leverages advanced machine learning models to understand what has historically influenced a company’s revenue. This proprietary approach generates a unique time-series trend, offering insights into potential current revenue. Put simply, this time series aggregates social and consumer search data trends into a single, powerful metric. To account for ambiguity, an uncertainty value is incorporated through a “**Confidence Score**”. A low score indicates an unreliable trend while a high score indicates that alternative models a company's historical revenue well and is thus more reliable. The data sources predictive of that company's revenue are broken out in a pie chart. The Social Arb Trend functions as a **digital revenue index**, providing a current perspective on what a company might report.
**Investor Expectation Tend**: The Investor Expectation Trend models aggregate market expectations of a ticker based on analyst and investor discussion online. A high value (closer to 100) is meant to indicate an exuberant investor base with lots of media coverage and social saturation. A value closer to 0 would indicate the opposite.
**Whisper Expectation Trend**: The Whisper Expectation Trend establishes our best model of **hidden earnings expectations** embedded in a stock. This proprietary trend helps investors gauge true sentiment of a company going into their earnings reports. A high Whisper value (>80) tends to indicate a much larger beat on analyst expectations is likely needed to sustain the company’s price, whereas a low Whisper value (<20) indicates that a lot of fear or uncertainty might be baked in.
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