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# Trend Lab - Gen AI Alt Data Research + Contextualize "Why" a Search Spiked

We have recently launched an alternative data trained AI assistant called "Trend Lab".

<figure><img src="/files/ZGF4CM1FWzjaRbmid9uB" alt=""><figcaption></figcaption></figure>

The user can ask the chatbot to do anything - from doing research on stocks to adding keywords that would be relevant to the financial performance of a company.

Research has never been this easy. Let's go through an example with $LLY (Eli Lilly). In the "Type your message..." box we can write something like "Add search trends for Eli Lilly's largest brands".

![](/files/J0rpaPH74SQJBEr5ryXk)

The AI will begin processing the request.

Upon completion, the keywords for $LLY's main drugs will just show up without any prior knowledge!

<figure><img src="/files/V6HqnOaRXwxZENcqE6U7" alt=""><figcaption></figcaption></figure>

We can also do faster research if we wanted to be time-efficient by opening multiple chats to leave running simultaneously.

<figure><img src="/files/ptfVL9vSqLOAa0jVB9oo" alt=""><figcaption></figcaption></figure>

This way, a user can conduct more research while other tasks are still running in the background.

Note: When writing prompts, being more specific in this case tends to work better than being too general! - "*Add search trends for $LLY but don't include other GLP-1 brands or the word "eli lilly" itself*" is a perfectly valid prompt.

Users can also now understand social context about why a trend spiked at any particular time.

<figure><img src="/files/x0TcmB58MkTipWYP0icy" alt=""><figcaption></figcaption></figure>

Select the "Toolbar" option and highlight any range.

This will show a highlight option.

<figure><img src="/files/TWjJxVPOOM1mI11MbVMD" alt=""><figcaption></figcaption></figure>

Let's say we want to understand what was happening to "vital farms" in October 2024 to cause the massive rise in search interest it experienced.

<figure><img src="/files/uHpXxpDJVG1tQ1GE52cJ" alt=""><figcaption></figcaption></figure>

Simply highlight the range and then follow the prompt to analyze.

<figure><img src="/files/VSqQjcbMjB2SJ1WP2LdJ" alt=""><figcaption></figcaption></figure>

Choose "**Analyze all selected trends**". Then select the social context, news, or trend comparison options shown.

In this case we selected "***Social Discussion Context***". This will input the prompt we need to enter into Trend Lab.

<figure><img src="/files/VHlzj48Ps7Crd3e0fktl" alt=""><figcaption></figcaption></figure>

And it instantly contextualizes why a search spike happened, using only information from the selected period of time. We now get the answer why!

<figure><img src="/files/4rFvfJ0rB0gyqqnvI6H8" alt=""><figcaption></figcaption></figure>