# TickerTrends Proprietary Trend Values
**Alt-Data Momentum Score**: The Alt-Data Momentum Score introduces a sophisticated weighting system on relevant company keywords internally calculated by TickerTrends. It is meant to display the strength of a company's revenue potential. This lets users very quickly get a general overview of the trend strength of a company, allowing for a vast array of ticker analysis. The amalgamation of TickerTrends' tracked digital alternative data sources generates this trend meant to track topline sales for tickers. A sharp move upward or lower could indicate significant changes in many underlying individial data source keywords relating to that ticker.
**Whisper Expectation Trend**: The Whisper Expectation Trend establishes our best model of **hidden earnings expectations** embedded in a stock. This proprietary trend helps investors gauge true sentiment of a company going into their earnings reports and is available to view on the "**Earnings**" tab of the KPI page. A high Whisper value (>80) tends to indicate that investor expectations are red hot going into an earnings report, whereas a low Whisper value (<20) indicates that a lot of fear or uncertainty might be baked in.
**Investor News Sentiment**: News sentiment tracked over a trailing context window, showing shifts in bullish, neutral, or bearish coverage of a company, with 2 years of history. The y-axis is a unitless value, meant to indicate the share of news articles that were of each sentiment type (positive, neutral, or negative).
