> For the complete documentation index, see [llms.txt](https://docs.tickertrends.io/tickertrends/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tickertrends.io/tickertrends/~/revisions/S1f5fytN4zp0rB4IMA1c/documentation-v2/2.-data-coverage-and-data-types/2.2-data-types/tickertrends-proprietary-trend-values.md).

# TickerTrends Proprietary Trend Values

**Alt-Data Momentum Score**: The Alt-Data Momentum Score introduces a sophisticated weighting system on relevant company keywords internally calculated by TickerTrends. It is meant to display the strength of a company's revenue potential. This lets users very quickly get a general overview of the trend strength of a company, allowing for a vast array of ticker analysis. The amalgamation of TickerTrends' tracked digital alternative data sources generates this trend meant to track topline sales for tickers. A sharp move upward or lower could indicate significant changes in many underlying individial data source keywords relating to that ticker. &#x20;

<figure><img src="/files/dNMR8cBYJZwEV43ycTMB" alt=""><figcaption></figcaption></figure>

**Whisper Expectation Trend**: The Whisper Expectation Trend establishes our best model of **hidden earnings expectations** embedded in a stock. This proprietary trend helps investors gauge true sentiment of a company going into their earnings reports and is available to view on the "**Earnings**" tab of the KPI page. A high Whisper value (>80) tends to indicate that investor expectations are red hot going into an earnings report, whereas a low Whisper value (<20) indicates that a lot of fear or uncertainty might be baked in.&#x20;

<figure><img src="/files/Fm7CRkWXKyipIe2tVujE" alt=""><figcaption></figcaption></figure>

**Investor News Sentiment**: News sentiment tracked over a trailing context window, showing shifts in bullish, neutral, or bearish coverage of a company, with 2 years of history. The y-axis is a unitless value, meant to indicate the share of news articles that were of each sentiment type (positive, neutral, or negative).&#x20;

<figure><img src="/files/FVnzblvTU8ATImDziCHG" alt=""><figcaption></figcaption></figure>


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