# Google News

**Overview**\
Google News Trends track how frequently users search for news related to a specific company, brand, product, or topic. In TickerTrends, this data reflects real time public attention toward news events, announcements, controversies, and broader narrative cycles.

**Historical Length**\
Available from 2004 to present, depending on keyword coverage.

**Granularity**\
Weekly data is the default, with certain shorter time ranges supporting daily granularity. In TickerTrends, we standardize this feed for consistent historical tracking across long time horizons.

**Update Frequency**\
Data is updated weekly. Users typically see a roughly one week lag between real world news search activity and TickerTrends availability.

**Methodology**\
Google News Trends provides indexed interest values that represent the relative proportion of news related search activity across time. We rely on Google’s normalization methods and display the data as provided. This enables users to monitor changes in attention rather than absolute search numbers.

**Example Visualization**

<figure><img src="/files/dGuAlGGllaCBnd1Z20JH" alt=""><figcaption></figcaption></figure>

**Use Cases**

* Identify news driven spikes ahead of earnings, product releases, or regulatory events.
* Monitor public awareness during crises, recalls, litigation, or leadership changes.
* Track long term narrative cycles for companies and industries.
* Confirm whether social media or market chatter is spilling into mainstream news attention.


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