Web Traffic (Domain Path)

Overview Domain path website traffic provides a more precise measure of consumer intent by tracking activity on specific sections of a company’s website, such as /login, /cart, or /checkout. This data helps investors separate casual browsing from meaningful engagement that often signals near-term revenue impact.

Historical Length Coverage shows at least 2 years worth of daily raw visit data.

Granularity Data is collected on a daily basis, enabling analysis of both short-term spikes and long-term shifts in consumer behavior.

Update Frequency Updated monthly, usually within the first week of the new month.

Methodology TickerTrends partners with Similarweb to source subdomain traffic data. Unlike total domain traffic, subdomain-level data focuses on intent-driven behaviors. We allow investors to track engagement on revenue-critical touchpoints such as /cart for e-commerce conversion or /login for subscription activity.

Example Visualization

Use Cases

• Detect changes in conversion funnel activity (e.g., rising /cart traffic).

• Track digital adoption and subscriber engagement via /login activity.

• Spot divergences between headline website traffic and intent-driven visits.