# Web Traffic (Domain Path)

**Overview**\
Domain path website traffic provides a more precise measure of consumer intent by tracking activity on specific sections of a company’s website, such as `/login`, `/cart`, or `/checkout`. This data helps investors separate casual browsing from meaningful engagement that often signals near-term revenue impact.

**Historical Length**\
Coverage shows at least 2 years worth of daily raw visit data. 

**Granularity**\
Data is collected on a daily basis, enabling analysis of both short-term spikes and long-term shifts in consumer behavior.

**Update Frequency**\
Updated monthly, usually within the first week of the new month.

**Methodology**\
TickerTrends partners with Similarweb to source subdomain traffic data. Unlike total domain traffic, subdomain-level data focuses on intent-driven behaviors. We allow investors to track engagement on revenue-critical touchpoints such as `/cart` for e-commerce conversion or `/login` for subscription activity.

**Example Visualization**

<figure><img src="https://3154453413-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ft5RjqjXylbZA9Pzar20p%2Fuploads%2F4CKnqFZcIoaDQqwkgtp4%2Fimage.png?alt=media&#x26;token=9dffe807-f326-4ea3-a422-3462034b2a55" alt=""><figcaption></figcaption></figure>

**Use Cases**

* Detect changes in conversion funnel activity (e.g., rising `/cart` traffic).
* Track digital adoption and subscriber engagement via `/login` activity.
* Spot divergences between headline website traffic and intent-driven visits.