# Mobile App Usage (iOS and Android) - USA & Global

**Overview**\
Mobile app usage is one of the most direct signals of consumer engagement, especially for companies with subscription businesses, marketplace platforms, or consumer apps at the core of their revenue. TickerTrends helps users track unique WAUs (Weekly Active Users) across iOS and Android. This provides a high-frequency view into brand adoption and user retention. We provide USA only App Usage data as well as Global Usage data. This lets users compare the regional performance of the apps they want to analyze data for. 

**Historical Length**\
Coverage typically extends at least 2 years for most major apps, with variation depending on app store availability. For many large-cap tickers, at least 3 years of history is available. 

**Granularity**\
App data is collected weekly, with flexibility for aggregation into monthly or quarterly app visits to spot both short-term spikes and longer-term adoption curves.

**Update Frequency**\
Updated monthly, usually within the first week of the new month.

**Methodology**\
TickerTrends sources mobile app usage data directly from Similarweb. 

The data includes:

* Unique user counts (WAUs).
* App engagement metrics such as time-in-app, reviews, and ratings (upon request, contact us)

**Example Visualization**<br>

<figure><img src="/files/fIfYXBpSK387rAMvyR3X" alt=""><figcaption><p>US Mobile App (iOS and Android) Usage</p></figcaption></figure>

<figure><img src="/files/nuw4jC0W8VgJ88apbR1J" alt=""><figcaption><p>Global Mobile App (iOS and Android) Usage</p></figcaption></figure>

**Use Cases**

* Identify breakout adoption trends for marketplace or fintech apps.
* Compare usage patterns across competitors (e.g., Uber vs Lyft, Robinhood vs Coinbase).
* Spot churn or slowing adoption before it shows up in reported KPIs.
* Measure the impact of marketing campaigns or feature launches on user activity.


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