2.3.5 TikTok Chart

The TikTok chart shows users scaled TikTok hashtag volume over a 6, 12, or 36 month period. The user inputs the ticker they want to retrieve TikTok data for and the hashtag they want to look into in “Term”. The "interest" column on the left y-axis of the chart ranges from a scale of 0 to 1, with 0 being the lowest relative interest relative to the hashtags history and 1 being the highest level of interest relative to the hashtag's history. The user is able to view data on a 1, 3, 5, or 10 month Moving Average. The “Platform Growth Adjustment” essentially tries to eliminate any bias in the raw data that can arise from the growth of the Tiktok platform itself. For example, if the Tiktok user base doubles, and hashtag volume for a search term also doubles, that is not necessarily indicating rising social interest for a term, it simply indicates more total people on the platform. The “Interest” shows historical values for the term’s volume whereas “Interest (Incomplete)” shows us the current month in progress, which is not a finished value but just a projection based on how the month is shaping up currently. Similarly to Google Trends daily calculations, this value is calculated using linear interpolation to project current month values based on the daily data that is historically available and complete.

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