Types of Trackers You May Encounter
Types of Trackers You May Encounter
Trackers come in several forms depending on the type of alternative data used and what part of a company they represent. Each serves a different analytical purpose, from gauging broad consumer demand to tracking specific product segments or engagement activity.
Consumer Usage Tracker Tracks user activity across digital owned apps, websites, and platforms to show aggregate consumer engagement in the specified product, service or company.
Consumer Interest Tracker Measures consumer search and discovery behavior, capturing consumer awareness of a brand, product, or category.
Social Interest Tracker Monitors social engagement (likes, comments, followers, and more) across social platforms to show how much attention a brand is gaining or losing over time.
Website Activity Tracker Tracks digital visits and engagement across key domains to reflect changes in online demand and user behavior.
Ads Usage Tracker Monitors activity on ad platforms and domains to capture changes in advertising demand for the specified company’s platform.
Search Demand Tracker Uses keyword-level search trends to identify shifts in consumer intent before revenue shows up.
Login Tracker Monitors login behavior to identify shifts in user activity ahead of reported metrics.
Developer Activity Tracker Measures developer usage and downloads to gauge adoption of software tools and platforms.
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